We received word last week confirming TEAM Enterprise’ selection by U.S. Cellular as their Agency of Record for Guerilla and Experiential Programming. The following press release is being circulated nationally and has already been posted on news sites such as The Wall Street Journal and CNBC.
TEAM Enterprises announced that it has been named the Guerilla & Experiential AOR for leading wireless telecommunications network U.S. Cellular. Under the new three-year agreement, Team will create and execute unique marketing programs designed to connect U.S. Cellular with consumers through locally-relevant touch-points.
Peter Sternberg, Director of Field Marketing for U.S. Cellular, shared his excitement regarding TEAM’s selection. “Following an extensive search, TEAM’s skill set proved to be an excellent fit with our organization’s need to develop local marketing opportunities demonstrating our commitment to treating customers like neighbors; not numbers.”
“We are excited to partner with an organization sharing the same values we have at TEAM,” said Michael Shea, Partner/VP-Creative & Strategic Planning. “U.S. Cellular places an emphasis on their commitment to people and service; our role at TEAM is to assist in facilitating that relationship in key geographies through interactive programming bringing the brand proposition to life.”
TEAM’s history of success in creating and executing programs for brands with a challenger mentality aligns to the needs of U.S. Cellular in the highly competitive mobile communication category.
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.
Based in Fort Lauderdale, TEAM Enterprises, an MDC Partners company (MDCA), is one of the nation’s largest and most successful experiential agencies, with a network of over 400 full-time employees and 7,000+ event specialists. The firm represents blue-chip brands including Coors Light, Miller Lite, Peroni, Bacardi, Sparkling Ice, DISH network, Elizabeth Arden and Volkswagen, and produces immersive, interactive brand experiences that physically engage and influence consumers where they live, work and play. For more information visit and and on Twitter .
More information will be forthcoming regarding the development of programs, execution in key markets, and any opportunities that will arise from this new partnership. Please join us in celebrating the exciting news and be on the lookout for more to come - as we continue to expand upon our leadership position in the Experiential Marketing category!